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AO3 The Pitch

Pitch from MayaShehata

AO2 & AO3 Typography research (existing films) and experimentation for film branding

Typography research from MayaShehata

AO2 & AO4 Institution Research – Film Distribution

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AO2 & AO3 Audience Consideration Grid

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AO2 & AO3 Development of the Protagonist and Concept

AO3 & AO4 Audience profile

Audience profile from MayaShehata

AO3 & AO4 Audience Questionnaire, results & summary

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I devised a questionnaire in order to research what my audience prefer watching and what interests them most. This will then help me produce a catchy opening sequence that corresponds to their wants and needs and satisfies them to the fullest. My first question was based on their favorite genre. I found that the majority of my participants enjoy Action as well as crime which are tied at 26.7%. This gives me a brief insight of what genre I should focus on. Personally, I would focus on crime and add elements of action in order to intrigue the audience and create an intense atmosphere that allows the audience to endure watching the film. In terms of the uses and gratifications theory, my audience would watch my film (opening sequence) for diversion, to get away from everyday situations and zone out. It may be a distraction of their everyday life, watching crime/action movies may entertain them and help them relax and create an anti-stress ambiance for the audience. ...